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TruMotion 240hz is not worth the money
I purchased this television for a low price during a deal. The Pilot shipping was bad (late, didn't call, when I called them I had to give them directions). When the television arrived, there was a scratch on the plastic frame around the screen. That's not a big deal to me.
Setting up the television was easy. However, the 240hz TruMotion is a flawed feature. It does make motion smoother, and may be useful when there is small, fast motion, but it causes great disruption on the screen when there is a lot of motion. For example, in the show "The Office," whenever the camera pans from one character to another, large pixels appear on the screen. This happens to both cable and Blu-Ray. Turning off TruMotion is the only way to stop this from happening. Therefore, I would recommend saving your money, and getting a LG 120hz set.
Besides the TruMotion, the picture is good, but there are problems with black levels. I think the sound is good, and the remote is easy to use.
Overall, if I had paid full price, I'd return the unit, since it is basically a 120hz television advertised as 240hz (there are several articles online about how LG's TruMotion 240hz is not really 240hz, it just creates a 240hz effect. A Sony, on the other hand, that is advertised as 240hz, is truly 240hz). But since I got it for a low price, I'll keep it.

This is one beautiful S-IPS panel
I bought this on black friday for an amazing price. I was in the market for an HDTV for a few months and was looking for something below $700, at least 120hz, 1080p, and had a good panel. When I saw this beauty up, I nabbed it as soon as I could pull out my credit card. This set packs one nice S-IPS panel. It has a huge color range and can get extremely bright to the point of looking almost real in outdoor scenes.
On to the review:
As much as I can say that I love this TV (mostly due to the price), it's not quite perfect. For one thing, the black levels aren't exactly the best I've seen on an LCD. It's most apparent when watching a movie with black bars added to keep aspect ratio and in dark movie/video game scenes.

I use this as a PC monitor, so I can't say anything about how this does on broadcast television. I figure with all the bells & whistles features this thing has, it could make a standard def signal look pretty damn decent over 37".

I don't use the speakers as I have a system, so I can't comment on the audio. I'm sure its on par with however HDTV speakers sound.

I have this hooked up via HDMI to my PC. When first turning it on out of box, the picture quality was very poor, as were all the presets for this. I couldn't get it to look good until I turned all the advanced features down to low/off; this includes gamma, black level, dynamic contrast, and edge enhancer; although, it does look better (to me) with color gamut on wide. I then turned contrast, brightness, sharpness, backlight, and all that down to 50. When I did this, it looked AWESOME. I turn the backlight up and down depending on ambient light and if I want it to look brighter for something (videogames/movies). I haven't seen any ghosting as far as I can tell, and I got pretty good eyes.

Now, about the big one: the 240hz TruMotion feature. It looks great for video games and sports. It's far from perfect though, and especially so with this HDTV. LG really messed up on this one in my opinion. My main complaint with this TV is with the feature I wanted it for most and why I'm only giving it four stars; its hard for me to not give it 5 just for the panel alone. When engaging the 240hz feature, they DO NOT give you the option to turn off the dejudder effect. This would be the perfect TV if you were just able to have the panel running at 240hz without having de-judder on. Dejudder technology interpolates extra frames in between the real frames to make the image more smooth. Now this is great that they're trying something like this, but it isn't perfect yet, so it degrades the image source. When on high, it produces a lot of frequent visual artifacts on moving and not moving objects - ranging from black pixels on objects to two objects on the screen that aren't there. I like to play FPS games, and anyone who does reading this knows that it's really bad to see something that's not there. When on low, it happens less frequently, but I can still see frequent artifacts, even on the text as I'm typing right now. When off it never happens. Unfortunately when turning the 240hz TruMotion feature off it doesn't utilize the 240hz processing at all and runs like a 60hz panel. The reason this happens is that there is NO DEJUDDER OFF FEATURE WITHOUT TURNING OFF THE 240HZ FEATURE. Needless to say, this made me pissed. So now I have to live with artifacts every now and then until I get a new panel, which will be a while (hopefully). I thought I got the perfect deal, instead I have something that does almost everything I wanted. I can't complain too much though, I got a huge 240hz S-IPS panel and 4 year warranty for $700 total. Thanks Amazon & Squaretrade!

Pros:
Price (for me anyway)
BEAUTIFUL color range
Very clear and bright picture
S-IPS panel made by Funai - very high quality
No ghosting
No dead pixels
1080p
240hz
Energy Star rated
Many inputs for just about any need

Cons:
NOT able to turn off de judder without turning off 240hz processing
Below average black levels in comparisons of other 240hz in same level

LG 37" 240Hz 1080 LCD TV
Love the TV and love Amazon. This was my first experience with Amazon and it certainly won't be my last! Amazon is so user friendly and informative. It was not a direct Amazon purchase but supplier delivered on time as promised and had no issue with the arrival condition. TV was very easy to set up and am completely satisfied. The HD picture is awsome!LG 37LH55 37-Inch 1080p 240Hz LCD HDTV, Gloss Black

first hd tv
First of all I want to say that I only finished five years of college. not enough to handle all the complexities of setting up HDTV, DVD, Home Theater and cable!!!!

The price from Adorama through Amazon.com was at least $200-$300 less than anywhere else I looked. Even shopping direct at Adorma did not get me as good a price, go figure!

This TV replaces an old standard tube tv in an entertainment center. Now the cats have plenty of space to hang out out of sight.

It was easy to setup but I had to wait for the cable company to switch out my old box for a hd box. Once I used the hdmi cable from the new cable box to the tv the hd channels looked AWSOME!! I am very impressed and feel the tv was a good value.

The sound from the tv stereo speakers is ok, with all the input options available I was disapointed that the only audio output options was the optical toslink cable ( that is on order now) once that is hooked up from the tv to home theater then my work will be done!

Great TV
This TV has an excellent picture. The TV can keep up with any movie because of the 240hz. I would recommend this model to anyone that utilizes an upconverting dvd player or Blu-Ray player. The sound is also very good. If you are not using a cable box, changing the channels can be weird because of the way the digital and high-def channels are separated. Once you figure out how to flip between them you will be happier.